Why We Created The NOCO LUXE Group

The NOCO LUXE Group began with a shared belief that real estate should feel human, not transactional. Clay and Joel first aligned while hosting a Dog Flower Crown fundraiser for The Homes and Hounds Initiative. Clay’s magnetic personality made people feel instantly welcome, while Joel focused on the details behind the scenes, ensuring everything flowed smoothly and every guest felt cared for. Together, they created meaningful moments for pets and people in the community while supporting a cause they both care deeply about.

That same partnership carries into every client relationship. Clay brings warmth, creativity, and a big-picture mindset, always looking for solutions and finding ways to say yes. Joel brings analytical clarity, data-driven strategy, and calm, steady negotiation, with a focus on guiding deals thoughtfully across the finish line. They work side by side to write contracts, navigate negotiations, and anticipate client needs, offering the perspective and advocacy of two experienced agents working as one.

At its core, The NOCO LUXE Group is built on empathy, trust, and long-term connection. We listen first, put ourselves in our clients’ shoes, and measure success not by transactions, but by relationships that last well beyond the closing.

To us, luxury is not pretentious or self-important. It is defined by care, intention, and an experience that feels personal, grounded, and genuinely supportive.

Meet with Clay and Joel

The NOCO LUXE Group
Your Trusted Partner Team at The Group Real Estate

  • Clay Eastham

    BROKER ASSOCIATE, THE GROUP REAL ESTATE
    PARTNER, THE NOCO LUXE GROUP

  • Joel Helbling

    BROKER ASSOCIATE, THE GROUP REAL ESTATE
    PARTNER, THE NOCO LUXE GROUP

Trusted Leadership You Can Rely On Throughout Your Journey

EXPERTISE
+
APPROACH

Expert Market Intelligence

We leverage advanced market analysis, The Group’s proprietary insights, and tools like the FocusFirst™ pricing methodology to ensure every recommendation, including offer, price, timing, and negotiation, is grounded in real data rather than intuition.

Calm, Concierge-Level Guidance

Residential real estate transactions can be emotional. We guide clients through complex moments with steadiness, empathy, and professionalism.

Sell with Us

Clear, Honest Communication

Clients deserve clarity. We explain the process step-by-step, sets expectations upfront, and keeps you fully informed, reducing uncertainty and increasing confidence throughout your transaction.

Your World-Class Team

We believe exceptional service requires exceptional support. Behind every transaction is a team dedicated to precision, communication, and a seamless client experience.

This includes:

  • Your dedicated transaction coordinator, Chelsea, ensures deadlines, documents, and details are handled flawlessly

  • Our assistant, Cathy, is available for scheduling, logistics, and communication

  • Our managing broker, Kristi Wallace, provides oversight and strategic perspective from her 20+ year career as a top-producing real estate agent

  • The strength and stability of The Group Real Estate, including access to decades of knowledge from nearly 200 real estate brokers

This team structure allows us to remain fully focused on advising, strategizing, and negotiating on your behalf.

The

Homes & Hounds

Initiative

As a veterinarian, Joel’s life and work have always centered on caring for animals and the people who love them. The Homes & Hounds Initiative is his mission-driven initiative that brings this purpose into his real estate practice. It is not a separate real estate company; it’s Joel’s personal commitment to giving back.

With every closing, The NOCO LUXE Group donates to Bounce Animal Rescue, helping support medical care, rehabilitation, and adoption services for animals in need across Northern Colorado. When you buy or sell a home with us, you’re also making a meaningful difference for rescue pets in the community.

How Our Brands Work Together

The NOCO LUXE Group is a partner team that provides all real estate services as licensed REALTORS® with The Group Real Estate. The Homes & Hounds Initiative is our personal philanthropic initiative designed to support animal rescue in Northern Colorado. This mission works in partnership with our real estate practice but is not a separate brokerage or real estate entity.

learn more about the homes and hounds initiative

Ready to Talk About Your Next Move?

Clay and Joel welcome clients to meet at The Group’s Timnath office, an inviting and modern space with a complimentary full-service barista and a relaxed, professional atmosphere. Whether you’re just exploring your options or ready to take the next step, we’re here to discuss your goals over a cup of coffee and build a plan designed around your needs.

Schedule a Consultation