Why We Created The NOCO LUXE Group

Great teams work because everyone brings something different to the table - and The NOCO LUXE Group is no exception.

Clay brings creativity, design sensibility, and an intuitive understanding of how a home should feel, present, and ultimately connect with a buyer. Joel brings analytical thinking, deep market insight, and a steady, strategic approach to every decision. And Cass brings a fresh perspective grounded in real estate education, a lifelong connection to Colorado, and genuine enthusiasm for the communities we serve.

Together, the three of us offer clients something we think is increasingly rare: different perspectives, shared standards, and a truly collaborative approach.

We don’t take ourselves too seriously, but we take our responsibility to our clients very seriously. We believe buying or selling a home is both a financial decision and a personal transition, and our job is to make both sides of that equation feel considered. That means honest advice, thoughtful strategy, attention to detail, and clear communication from the first conversation through closing.

Most importantly, we genuinely enjoy what we do - and who we get to do it with. Our clients aren't passed from person to person; they gain the perspective, experience, and support of an entire team invested in getting it right.

Because at the end of the day, real estate is about more than property. It’s about people, place, and what comes next.

Meet with the team

The NOCO LUXE Group
Your Trusted Team at The Group Real Estate

  • Clay Eastham

    BROKER ASSOCIATE, THE GROUP REAL ESTATE

    PARTNER, THE NOCO LUXE GROUP

    Meet Clay

  • Joel Helbling

    BROKER ASSOCIATE, THE GROUP REAL ESTATE

    PARTNER, THE NOCO LUXE GROUP

    Meet Joel

  • Cass Maloney

    ASSOCIATE LEVEL REAL ESTATE BROKER

    PERSONAL ASSISTANT, THE NOCO LUXE GROUP

    Meet Cass

Trusted Leadership You Can Rely On Throughout Your Journey

EXPERTISE
+
APPROACH

Expert Market Intelligence

We leverage advanced market analysis, The Group’s proprietary insights, and tools like the FocusFirst™ pricing methodology to ensure every recommendation, including offer, price, timing, and negotiation, is grounded in real data rather than intuition.

Calm, Concierge-Level Guidance

Residential real estate transactions can be emotional. We guide clients through complex moments with steadiness, empathy, and professionalism.

Sell with Us

Clear, Honest Communication

Clients deserve clarity. We explain the process step-by-step, sets expectations upfront, and keeps you fully informed, reducing uncertainty and increasing confidence throughout your transaction.

Your World-Class Team

We believe exceptional service requires exceptional support. Behind every transaction is a team dedicated to precision, communication, and a seamless client experience.

This includes:

  • Your dedicated transaction coordinator, Chelsea, ensures deadlines, documents, and details are handled flawlessly

  • Our assistant, Cathy, is available for scheduling, logistics, and communication

  • Our managing broker, Kristi Wallace, provides oversight and strategic perspective from her 20+ year career as a top-producing real estate agent

  • The strength and stability of The Group Real Estate, including access to decades of knowledge from nearly 200 real estate brokers

This team structure allows us to remain fully focused on advising, strategizing, and negotiating on your behalf.

The

Homes & Hounds

Initiative

As a veterinarian, Joel’s life and work have always centered on caring for animals and the people who love them. The Homes & Hounds Initiative is his mission-driven initiative that brings this purpose into his real estate practice. It is not a separate real estate company; it’s Joel’s personal commitment to giving back.

With every closing, The NOCO LUXE Group donates to Bounce Animal Rescue, helping support medical care, rehabilitation, and adoption services for animals in need across Northern Colorado. When you buy or sell a home with us, you’re also making a meaningful difference for rescue pets in the community.

How Our Brands Work Together

The NOCO LUXE Group is a partner team that provides all real estate services as licensed REALTORS® with The Group Real Estate. The Homes & Hounds Initiative is our personal philanthropic initiative designed to support animal rescue in Northern Colorado. This mission works in partnership with our real estate practice but is not a separate brokerage or real estate entity.

learn more about the homes and hounds initiative

Ready to Talk About Your Next Move?

Clay and Joel welcome clients to meet at The Group’s Timnath office, an inviting and modern space with a complimentary full-service barista and a relaxed, professional atmosphere. Whether you’re just exploring your options or ready to take the next step, we’re here to discuss your goals over a cup of coffee and build a plan designed around your needs.

Schedule a Consultation