Northern Colorado Luxury Real Estate & Relocation Expertise
Helping buyers and sellers navigate Fort Collins, Timnath, Loveland, and surrounding markets with data-driven strategy and concierge-level service.
Meet The NOCO LUXE Group
Your Trusted Partner Team at The Group Real Estate
Why We Work Better Together
Great partnerships work because of balance - and ours is no exception.
Clay brings creativity, design sensibility, and an intuitive understanding of how homes should feel and present. Joel brings analytical thinking, market insight, and a steady, strategic approach to every decision. Together, we offer clients both perspective and precision - instinct paired with insight.
We don’t take ourselves too seriously, but we take our responsibility to our clients very seriously. That balance allows us to keep the process calm, clear, and often more enjoyable than people expect. You’ll get honest advice, thoughtful strategy, and a team that knows when to dig into the details - and when to help you take a breath.
At the end of the day, we believe real estate works best when it’s built on trust and real connection. When you work with us, you’re not just getting experienced advisors - you’re working with people who care deeply about doing right by you, and you’ll enjoy working with along the way.
Together, we believe real estate is both a financial decision and a personal transition. We work collaboratively to provide clear guidance, thoughtful strategy, and a supportive experience from first conversation through closing. With every transaction, The NOCO LUXE Group also gives back to the local community through the Homes and Hounds Initiative, supporting animals in need across Northern Colorado.
Your trusted NOCO expert team.
Backed by the power of The Group Real Estate.
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By the Numbers
$2.3B in Real Estate Sales (2025)
#1 Brokerage in Northern Colorado by Market Share since 1976
Ranked 226th Brokerage Nationally by Transactions
(2022)
The Group Exclusive Program gives clients access to something rare: a private channel of off-market opportunities shared only within The Group’s network.
EXPERIENCE THE POWER OF THE GROUP
BUYERS
See What Others Can’t.
Compete Where Others Aren’t.
Think you have seen everything on the market? Most buyers never realize there is an entire layer of inventory that never hits Zillow, never appears on the MLS, and never shows up in their searches. Through The Group Exclusive Program, you gain early access to homes shared privately within The Group’s network before they go public.
In a competitive market where the best homes attract multiple offers within days, early visibility is not just helpful, it is a strategic advantage. You discover opportunities other buyers cannot see, position yourself sooner, and avoid bidding wars before they even start. It is a smarter way to buy in a market where speed and access shape outcomes.
SELLERS
Build Demand Quietly.
Launch Publicly With Maximum Leverage.
The best time to gather buyer feedback is before your listing goes live. With The Group Exclusive Program, your home is introduced discreetly to The Group’s 200-plus brokers and their motivated buyers, giving you the ability to test pricing, refine presentation, and spark early interest without accumulating public Days on Market.
In a market where buyers track every price drop and where time on market shapes perception, protecting your home's data protects your home's value. By the time you choose to go public, you are launching with momentum, insight, and a stronger negotiating position. Many sellers even secure an off-market sale entirely, which means no open houses, fewer disruptions, and a more private experience from start to finish.
It is a smarter and more controlled way to sell in a marketplace where timing, privacy, and positioning drive results.
Buy
Explore active listings, off-market opportunities, and neighborhood insights tailored to your criteria.
Sell
From pricing strategy to high-end marketing, we position your home to stand out in any market.
Get a real-time market value estimate powered by RealScout Pro+. See recent sales, buyer demand trends, and how your home compares, delivered instantly and followed by Joel’s personalized pricing strategy.
What’s My Home Worth
MAKING THE MAGIC HAPPEN
Working with Joel Helbling was such a blessing. He was so thorough and patient, always taking the time to explain everything in detail so I felt confident in each step of the process. As someone new to all of this, I never once felt rushed or overlooked. Joel made sure the home was a perfect fit not just for me, but for my pets too, which meant the world to me.
He went above and beyond to help me and my family, especially while we were navigating a particularly difficult time. What I appreciated most is that Joel wasn’t just professional and knowledgeable, he was also genuinely kind and resourceful. He made a stressful process feel easier, and I always felt that I could trust his guidance. I couldn’t have asked for a better agent (or person) to walk me through this journey.
Melissa O.
LUXE Premier is a premium real estate marketing identity, crafted to elevate the way homes are presented and experienced in Northern Colorado.
Rooted in refined aesthetics, strategic insight, and luxury-level service, LUXE Premier Marketing ensures every property is showcased thoughtfully, with the level of care and sophistication it deserves.
Insight-Led Guidance
Strategic, research-backed decision making designed to protect your best interests at every step. Clear direction. Confident choices. A smarter path forward.
Luxury-Caliber Presentation
Thoughtful, refined marketing that elevates each property’s story. Premium visuals, curated design, and attention to detail that enhances perceived value.
Dedicated Client Partnership
A high-touch, concierge-level experience grounded in communication, trust, and proactive support. Your goals become the foundation of my work.
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