LUXE Premier Marketing
Fabled Service Starts Here
Experience an elevated, intentional, and human approach to selling your home. Everything is designed to bring clarity to the market noise while providing an experience that feels calm, curated, and centered fully on you. Every step of the process is delivered with care, focus, and a commitment to exceptional results.
A Signature Experience Designed Around You
Selling a home is a significant milestone. Your experience should reflect that significance. LUXE Premier Marketing was created for clients who want more than traditional marketing. It is built for those who value clarity, strategy, and exceptional presentation. It is for those who want a trusted advisor who listens carefully, anticipates needs, and prepares them for every decision.
The process is shaped around your goals and your timeline. Every detail is approached with intention. Every communication is designed to keep you informed. Every recommendation is backed by strong market analytics, thoughtful strategy, and a deep respect for the trust you place in me. Your expectations guide the process and my aim is to consistently exceed those expectations through high attention to detail and genuine care.
WHAT YOU CAN EXPECT
NoCo Luxe is crafted to elevate the way homes are presented and experienced in Northern Colorado.
Rooted in refined aesthetics, strategic insight, and luxury-level service, NoCo Luxe ensures every property is showcased thoughtfully, with the level of care and sophistication it deserves.
The Standard You Deserve
Your home is presented with exceptional quality. Every piece of media, every touchpoint, and every strategy is crafted to highlight your property in its best light. The result is a refined experience that honors your home and your goals.
Insight-Led Guidance
Strategic, research-backed decision making designed to protect your best interests at every step. Clear direction. Confident choices. A smarter path forward.
Luxury-Caliber Presentation
Thoughtful, refined marketing that elevates each property’s story. Premium visuals, curated design, and attention to detail that enhances perceived value.
Dedicated Client Partnership
A high-touch, concierge-level experience grounded in communication, trust, and proactive support. Your goals become the foundation of my work.
LUXE
Premier Marketing Plan
The Strategic 21 Step Process That Elevates Your Sale
Outcompete the market with LUXE Premier.
This plan blends thoughtful preparation, exceptional presentation, and targeted exposure with a client-first experience. Each step is designed to help you feel informed, supported, and fully confident in the selling process.
Preparation & Positioning
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1. Strategic Pricing and Market Study
A complete market analysis is conducted using current sales, competitive listings, withdrawn properties, and buyer demand trends. This helps determine the ideal pricing position so you enter the market with confidence and maximize your potential return.
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2. Pre-listing Consultation
We walk through your home together to discuss your goals, timeline, and the ideal preparation strategy. You receive clarity on the steps that will create the strongest first impression.
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3. Pre-Title Commitment
A preliminary title commitment is ordered before going live to reduce the risk of title delays and ensure a smoother closing.
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4. Pre-Inspection
A pre-inspection helps reveal issues early and keeps the negotiation process in your hands rather than the buyer’s. This step increases confidence and reduces surprises.
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5. Professional Measurements and Floor Plan
Accurate square footage and a detailed floor plan increase buyer confidence and support accurate pricing.
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6. Staging and Preparation That Sets The Tone
You receive guidance on decluttering, repairs, updates, and a staging plan tailored to amplify the strengths of your home. Staging is supported by professional consultation when beneficial.
Exceptional Media Presentation
7. Professional Photography
High-end photography captures your home in its best light. Nearly all buyers start online, so premium images are essential.
8. Cinematic Videography and Virtual Tours
Cinematic video, drone footage when appropriate, and polished virtual tours allow buyers to experience your home at a deeper level.
9. Color Brochure and Printed Assets
A custom brochure is designed with key property highlights and images, providing a professional take-home piece that reinforces value.
10. Compelling Property Description and Storytelling
Your listing copy is crafted to highlight lifestyle benefits, key features, and the emotional story of your home.
Targeted Market Exposure
11. The Private Group Exclusive Program
Your home can be added to the The Group Exclusive Program, giving early access to motivated buyers before the listing goes fully public.
12. MLS Entry and Accuracy Review
Your home is placed in the MLS with precision. Details, measurement data, upgrades, and inclusions are correctly entered to maximize agent attention.
13. The Group Tour Exposure
Joel pitches your home at The Group’s weekly sales meeting to nearly 200 top agents. This internal exposure accelerates buyer awareness. Group agents are invited for a private preview of your home to ensure it’s top of mind.
14. Targeted Internet and Social Media Marketing
Marketing is executed across search platforms, social networks, and buyer-targeted channels. Exposure includes Instagram, Facebook, LinkedIn, and curated email campaigns.
15. National Listing Syndication
Your listing automatically distributes to major real estate sites that buyers rely on, ensuring widespread visibility.
A Seamless Buyer Experience
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Secure Electronic Lockbox Installation
A digital lockbox provides safe, trackable access for licensed agents and allows us to monitor all showings.
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Open House Planning
We determine whether an open house will benefit your home based on the market and your goals. If appropriate, we host and manage the event to maximize exposure.
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Buyer and Broker Feedback Collection
Feedback is gathered after every showing and reviewed with you weekly. Trends and opportunities are identified to ensure we maintain strong market position.
Clear Communication and Adaptive Strategy
19. Weekly Market Updates
You receive weekly reports that summarize showings, online activity, feedback, and competitive listings. This ensures you stay informed and confident.
20. Marketing Review and Ongoing Strategy Adjustments
Adjustments are discussed openly. We refine pricing strategy or marketing tactics based on data, buyer behavior, and comparable activity.
21. Contract Negotiation and Full Transaction Management
Once offers arrive, you receive clear guidance and strong negotiation support to achieve the best possible terms. After acceptance, my transaction team manages every detail from inspections to closing so your experience remains smooth and predictable.
